World Views
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, pages 31-32
We All Want the Same Things
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, pages 31-32
Frames
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, pages 32-33
The Power of Frames
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, pages 32-37
Don't Try to Change Someone's World View
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin. Published by Portfolio, the Penquin Group, 2005. ISBN 1-59184-100-3, page 33
What Makes an Event a Scene?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, pages 22-23
Feeling Comes From Experience
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 30
What are beats?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9 pages 42-43
Emotion beats
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 53
A Mission
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 51
Compiling Events
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 38